Winner of The Best Showroom Award 2011 at the Cersaie Fair Bologna, the new Giulio Tanini showroom in Florence was thought of as a very clean, rational almost rigorous container. The large space is divided into several smaller spaces, dedicated to bathroom furniture and accessories. The new building is a large open space, It was thought of as an art gallery divided into different sections. Each section is divided into smaller niches that exhibit a separate setting of bathroom furniture and accessories.
The other part of the store is destined for the surface display and coverings. Boxes are made like pages in a catalog, where each product is clearly shown with all its variations. Each display was studied to host a specific product, with its own internal logic and maximum simplicity. Each ‘page’ of the catalog is surrounded by a border of florescent light giving it a light, floating sensation despite its large dimensions. This neutral space has two focal points: the staircase leading to the ground floor, painted in strong red color, and a sitting area decorated by a group of colorful suspension Miyako lamps also designed by Studio 63 for Danese Milano.